Is the performance of your YouTube ads going down? Are you looking for new ways to get more done without breaking the bank?
Learn how to use five new ad formats and targeting options to improve your video ad campaigns by reading this text.
1. The Product Feed
No, I don't want to make them want to buy something while they're watching my YouTube ad. As of November 2021, you will be able to add product feeds to most of your YouTube ads. Viewers can click on any product to learn more about it or buy it right now. A shopping panel appears below your YouTube ad when you use this feature.
First, you should make a feed-in Merchant Center4 add it to your campaign. To do this, you need to turn on Shopping ads and link Merchant Center with Google Ads. In Google Ads, you can choose an awareness, consideration, or video action campaign goal for your ad. Then, choose the feed you want to show. You can either include the whole product feed in your ad or make your selection.
2. Smart Reach Optimization
When you want to improve ROAS, it's natural to focus on campaigns that get people to think about and buy things. Yet, it's just as important to have campaigns that raise awareness in your YouTube funnel. After all, it would help if you kept introducing new people to your brand to set the stage for them to buy from you.
In the past, you might have had a hard time deciding between in-stream, non-skippable, and bumper ads. You no longer have to choose, because now there are all three. You can use different types of ads to reach more people. It lets you use Google Ads' new "video reach" campaign option, which lets you use the new "Efficient Reach" optimization tool.
3. YouTube ad campaigns that have a series of ads
When you put together an efficient reach campaign with a lot of ads, there's no guarantee that your audience will see them all. To make sure a customer sees all of the ads in a campaign, you should use an ad sequence.
With an ad sequence, you can tell a more complicated story or keep your brand's message in front of people. As said by book marketing experts this option lets you make paid content that your audience will like and help your campaign be more successful.
4. Ads that show up in your feed
Even though you've seen in-stream ads before, you may be wondering how in-feed video ads work. In November 2021, Google Ads first started selling in-feed video ads. They said that they would be a replacement for video discovery ads. They can show up on the home page of YouTube, the watch feed, and the search feed.
You can now watch in-feed video ads in a few different ways:
If you want to run a video action campaign, you should run both in-feed and in-stream ads in the campaign. This type of campaign is best for near the end of the customer journey.
Use only in-feed video ads in a campaign to get people to think about your products and brands. This is the best way to reach people in the middle of the customer journey.
5. Add-ons for the lead form
When you want to turn people into customers, giving them more chances can help your ROAS. Lead form extensions let you add more conversion options to one ad so that you can make more money.
A lead form extension makes people do something other than going to your website. After you open your lead form, people can fill in their contact information so you can contact them later. To use this beta feature, ask your account's Google representative about it.
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